Initial DMs
Pick by segment. Personalize the first line to something real on their profile.
Coach / Mastermind / Consultant
High-ticket coach running a program or event
Hey [name], saw you're running [their offer or mastermind]. Are you taking all the sales calls for that yourself right now, or do you have setters booking them? Curious how you've got it set up.
Course / Info-Product Seller
Sells a course or program, enrolls over calls or DMs
Hey [name], been following what you're doing with [course or program]. Quick question, are you closing enrollments yourself or do you have a team handling the calls? Wondering how you manage the volume.
Agency / SMMA Owner
Best reply rate segment in testing
Hey [name], your agency looks like it's growing fast. Are you handling all the sales calls and follow-up yourself, or do you have reps doing it? Curious how your setup looks right now.
Finance / Credit / Funding Coach
Had replies and close-adjacent traction
Hey [name], saw what you're doing in the [credit or funding] space. Are you the one taking all the client calls, or do you have setters booking them for you? Wondering how you keep up with it.
Sales Training / Sales Software
Like @dylannburr, sells a sales program with student wins
Hey [name], the student wins from [program] are solid. Are you closing the 1 on 1 enrollments yourself, or is someone setting calls for you? Wondering how you handle the volume.
Replies
When they answer, match the scenario. Gauge, then point toward the handoff. You run the actual intro to the closer.
They say "I handle it myself"
Just them, no team yet. Prime target.
Makes sense, that's super common at your stage. The reason I asked, I work with a team that places vetted commission based sales reps with owners like you so you're not stuck taking every call yourself. Would it be worth a quick look to see if it fits?
They say "I have a team / I have reps"
Position as leveling up, not replacing
Nice, sounds like you're ahead of most. Are they performing the way you want, or could you use stronger closers? I place commission based reps and only bring it up in case you're looking to sharpen the team.
They ask "how much / what's the cost?"
Buying signal. Move toward the closer, don't quote hard numbers.
Fair question. It's commission based and flexes with what you need, whether that's one strong rep or a small team. Cleanest move is a quick chat with the guy who runs placements so he can tailor it to your setup. Want me to connect you two?
They ask "what is this / how does it work?"
Curious but unclear. Keep it short.
Short version, I connect owners like you with vetted commission based sales reps, setters and closers, so your offer keeps flowing without you doing all the selling. If that's useful I can intro you to the person who handles placements. Worth a look?
They say "interested / tell me more"
Hot. Get contact, then YOU set up the handoff.
Awesome. Cleanest next step is a quick intro to the guy who runs placements so he can walk you through how it'd work for your offer. I'll set that up. What's the best way to reach you?
After this, you create the group chat and bring in the closer.
They ask "are you trying to sell me something?"
Be honest, it disarms them
Fair, I'd ask too. Honestly yeah, I help owners add commission based reps so they sell more without doing all the calls. Only worth it if you actually need it. Want the details or should I leave you to it?
Follow-ups
Soft, no pressure. Send the bump 2 to 3 days after no reply.
No reply to the opener (bump)
2 to 3 days later, once only
Hey [name], floating this back up in case it got buried. Curious how you're handling sales right now, no agenda.
They said "not right now / maybe later"
Keep the door open warmly
All good, no pressure at all. Mind if I check back in a few weeks once things settle? Either way, wishing you a strong [month].
Soft no / "I'm good"
Leave clean, stay memorable
Totally respect that. If it ever changes and you want stronger closers on commission, my door's open. Keep crushing it.
Quick Qualify
Score before you send. 7 plus out of 10 only. 15 to 20 a day, human pace.
Green (need these)
- Clear high-ticket offer that closes on calls or DMs
- 5K to 75K followers (sweet spot 8K to 40K)
- Proof of money: results, wins, lifestyle, 6 or 7 figure language
- DM-keyword funnel ("DM [word]")
Red (auto-reject)
- No clear offer, pure influencer, brand account
- Low-ticket only, no sales calls, no budget
- Too big (150K+) or too small (under 3K)
- Competitor who recruits or places reps
- Inactive, or not the owner